Alnabeel Landscaping
Site for an Abu Dhabi landscaping contractor, built around the work itself rather than a description of it.
The problem
Alnabeel are landscaping contractors in Abu Dhabi. Their work is physical and it photographs well, which decides how the site should be built: the job is not to describe the service, it is to show the gardens and get out of the way.
Approach
Photography runs the page. The homepage opens on a finished villa and pool at full bleed before a word of copy, and the four things the company sells sit beside it as a list rather than four cards competing with the image: hardscaping, softscaping, maintenance, plants.
The services page alternates sides down the page, text then photograph then text again, so each service is read against an example of itself rather than against a stock illustration.
The works page is the one that closes business, so each project carries its own gallery rather than a single photograph. A contractor is judged on range, and one picture of a park does not show it. Enquiries leave through Web3Forms, so the company receives them without any system to log into.
What changed
- Live and taking enquiries