B360

The problem

B360 is a digital marketing agency. An agency site has an awkward job: the thing being sold is judgement, which cannot be photographed or listed, so the site has to demonstrate the standard rather than describe it. A marketing agency with a dull site has already lost the argument.

Approach

One page, not a set of them. An agency is read in a single sitting by somebody deciding whether to make contact, so the whole case runs top to bottom: the claim, why them, what they do, the tools they work in, the work, what clients say, the questions everyone asks, and then the form.

The reasons for choosing them are numbered and set around a centre rather than stacked, which is the one place on the page where the structure itself carries the point: these are facets of one argument, not a ranked list.

Scrolling is smoothed with Lenis, and the navigation collapses from labels to icons once the page moves, so it stays out of the way on a page meant to be read in one pass. Enquiries go out through Web3Forms, with the phone field taking an international number, since the agency is not selling to one country.