JMV Impex

Site for a precision engineering manufacturer, built around the machines they own rather than the services they offer.

The problem

JMV Impex are a precision engineering manufacturer. Buyers in that trade do not choose on copy. They are deciding whether a supplier can hold a tolerance on their part, which means the question behind every enquiry is what machines are on the floor and what those machines can do.

Approach

The site opens on the work itself, footage of a cutter going through metal, before any claim is made about quality. For a machine shop that is the proof, and it is more convincing than the sentence it replaces.

The infrastructure section, listing each machine with its specifications beside a photograph of it in the workshop

The part that does the selling is the infrastructure section, and it is written as a specification sheet rather than a capabilities list. Each machine gets its own entry with the numbers that matter to a buyer, bed size, read-out accuracy, what it suits. An engineer reading that can work out whether their part fits before they ever fill in a form, which is the whole point.

Around it: the catalogue, the company, and the enquiry route.

What changed

Still the company's site three years on