Lifeplus

The problem

Lifeplus supply respiratory and patient care equipment in Saudi Arabia: CPAP and BiPAP machines, oxygen concentrators, ventilators, monitors, and the consumables around them, from manufacturers like ResMed, Devilbiss, Inogen and Lowenstein.

Nothing in that catalogue is bought from a product page. A hospital or a home care buyer is comparing specifications, checking what a supplier actually stocks, and then asking for a price. So the site has one job, and it is not selling: it is proving the range and getting the buyer into a conversation.

Approach

No prices and no cart, because neither is how this equipment is sold. Every route ends at a quote, reachable from the header, from a floating control that follows the page, and by phone or WhatsApp directly.

The catalogue is the site. Eighty one products sit under six areas, sleep therapy, oxygen therapy, ventilation, suction, pulse oximetry and patient monitoring, each split further where the category needs it, so sleep therapy separates auto CPAP from travel CPAP from BiPAP from the masks and the accessories. A buyer who knows what they want goes straight to it; one who is comparing can see the whole shelf.

A category menu follows the page rather than sitting at the top, which on a catalogue this long is the difference between browsing and scrolling.